We create everyday basics inspired by the spirit of Reykjavík. Simple, timeless, and made to be worn anywhere. Our first collection features classic logo tees and essentials that feel at home whether you’re exploring a city, traveling abroad, or just keeping it casual.

This is only the beginning. We’re building a brand around minimal design, easy-to-wear staples, and a touch of Icelandic character. Thanks for being part of the start.